CCO Blog

5 Reasons to Start Writing Case Studies Today

Apr 28, 2015

By Sue O'Keefe

You know case studies are one of the best ways to showcase your company’s strengths, so why are they always on the back burner?

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5 Reasons to Convert Your Website Audience into Newsletter Subscribers

Apr 23, 2015

By Betsy Harter

Company newsletter. If this phrase sounds like a relic, well, it’s because it is. Whether mailed or e-mailed, newsletters have gotten lost in the world of content marketing and social networking. However, this tried-and-true marketing channel just may deserve a second look.

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Is Your Content Too Narcissistic?

Apr 7, 2015

By Tamara Franklin

Recently, the front page of the New York Post displayed outrage toward a group of people who took a selfie with a New York City apartment building ablaze in the background. Two people died in the blast and many others lost their homes, but these people thought it an opportune time to say “cheese” and post the pic to social media. Perhaps being witness to this tragic event somehow made them feel important or a part of something big or perhaps it is the perfect example of just how narcissistic our society has become.

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10 Ways to Court A Reporter (Without Stalking Them)

Mar 19, 2015

By Betsy Harter

When it comes to building a relationship with a reporter, there is a fine line between courting and stalking. Sound a little bit…or a lot…like dating? Good. Close your eyes, and think back to when you were chasing your high school sweetheart, and you will get the hang of it in no time flat.

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‘Boring’ Industries Need Social (and Content) Love, Too

Mar 3, 2015

By Scott Samele

OK, so you’re not in the most interesting industry. You sell stuff to other businesses who then take that stuff, configure it, and then sell services based, in part, on that stuff. Not very exciting. 
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Why You Must Add Influencer Marketing to Your Content Strategy

Feb 17, 2015

By Tamara Franklin

The concept of influencer marketing describes the practice of targeting your marketing to a select group of individuals, e.g., journalists, analysts and bloggers— that have influence over the buying decisions of your target audience. If you have a media list that you regularly pitch to, you’re already using influencer marketing in your PR program. But are you leveraging this strategy for your content marketing program as well?

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Five Ways to be Your Company’s MWC Rock Star While Never Leaving the Office

Feb 12, 2015

By Sue O'Keefe

Your team is at Mobile World Congress, arguably one of the biggest trade shows of the year for most companies. They’re schmoozing with customers, eating great dinners every night and having an all-around good time. You’ve been left back at the office while they have all the fun.

Yep, life’s not fair, however, the reality is that trade show “fun” usually leaves everyone downright exhausted and wishing they were back in the office in their cushy chair rather than standing eight hours a day, waiting for the enormous taxi line or the Metro, and heading out for three-hour dinner after three-hour dinner.

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5 Ways to Unstick Your Social Flow

Feb 6, 2015

By Scott Samele

Struggling to come up with fresh ideas for posting updates on LinkedIn, Twitter, Google+ and Facebook? Even the most accomplished curation gurus can get stuck.

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Three Reasons It Makes Sense to Have More Than One Blog

Feb 3, 2015

By Sue O'Keefe

You have a blog, and it’s going well—you’re able to keep up with posting a few times a week, and have even convinced different team members to chip in once in a while with a unique perspective. And the blog 

is driving new traffic and new leads to your company’s website. So if things are already going well, why would it make sense to add a second blog to the mix?

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Mobile World Congress: Drive Traffic, Not PR

Jan 27, 2015

By Sue O'Keefe

Mobile World Congress is likely one of the biggest trade shows your company does every year. With more than 85,000 attendees and 3,900 media and analysts attending, it seems like a great time to make an announcement and get plenty of coverage, right?

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