It’s summer, and while your marketing team may be working on autopilot, with nothing but beach vacations and plans of soaking up the sun on their minds, it’s time for a much-needed reality check. When it comes to preparing for a major trade show, the mistake many companies make is to wait until a month or two before the show to start formulating a plan. Unfortunately, by this time, it’s often too late to ensure that your organization can make a real impact. So, if you plan to attend Mobile World Congress Americas this Fall, put down the piña coladas and start thinking about these five things right now:
CCO Blog | Insights on Content Marketing, PR and Social Media
Feb 7, 2017
Wondering why your product message isn’t connecting with the IoT media you want to reach? Think about it this way: Have you ever been trapped in conversation with a well-meaning dinner partner who spent the entire time talking about a subject in which you have absolutely no interest? (Say you’re a dedicated vegan, and all they want to talk about is the superior taste of free-range beef.)
If there’s disconnect between your targeted influencers and the message you want to convey about your IoT product or service, you’re literally wasting your time—and theirs. Products can be labeled with the “hot” IoT language, but that’s not enough. You must deliver your message with the proper context, to the right people, or it’s almost like you never delivered it at all.
Jan 12, 2017
Planning to attend the upcoming Mobile World Congress in Barcelona? It’s the world’s biggest industry event in mobile, wireless and IoT, and more than 2,200 companies will be showing off their wares, vying to attract the attention of more than 3,600 media and analysts and 100,000 attendees crowding the halls.
An event of this size deserves a prime spot on your marketing calendar, for sure. But keep in mind that while MWC might be a high point of your marketing plan, it shouldn’t be your entire focus for the year. Kick-start your year with a Q1 bang at MWC, but don’t overload your annual marketing circuit with only MWC, or you may not get the results you need for the year.
Dec 13, 2016
In our last blog, Annual Planning: What Should Your Total Budget Be, Based on Revenue?, we provided counsel on how to come up with your Annual Plan’s marketing budget. Now we will tell you the fun part – how to spend It!
Throughout the months of November and December, Calysto has committed to helping you with your Annual Planning process. (This can be applied even if you’re not on a fiscal January – December calendar year.) We’ve providing checklists of the information you’ll need to gather before starting your Annual Marketing Plan, as well as a white paper on how to do go through the process. Now it’s time to talk budget.
Speaking at industry trade shows is a strategic move that can land you everything from new business leads, increased sales and media coverage to Thought Leadership status for your executives. Perhaps you’ve submitted paper after paper, only to be rejected time and time again. Let us give you the inside track.
CTIA Super Mobility 2016 is right around the corner, and for many companies in the mobile, wireless, telecom, IT and IoT industries, it’s one of the top trade shows of the year. While the days are ticking away, there is still time to make an impression and gain awareness for your company, regardless of whether you’re exhibiting, speaking or just attending.
Aug 18, 2016
I love trade shows: the noise, the excitement, the people—lots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and the amusement never wears off.
Jun 29, 2016
Cultivating Thought Leadership is like any other marketing campaign—it contains distinct elements, rolled out over a specific period of time. It’s also different from many campaigns you’ve probably worked on, in that you are raising the profile of a specific person, not a company. Because of that, your Thought Leadership campaigns should be separate and distinct from your ongoing Industry Leadership campaigns. (Not sure the difference? We’ve defined each of them here).
Jun 20, 2016
Thought Leadership. The term conjures up images of Ted Talks, keynote presentations, big stages, book tours… It may seem like an attractive proposition, being a Thought Leader… but do you really have what it takes? Do you even want to be a Thought Leader?
Topics: Thought Leadership