CCO Blog | Insights on Content Marketing, PR and Social Media

4 Things Marketers Need to Start Today as GDPR Deadline Looms

May 7, 2018

By Sue O'Keefe

On May 25, some big changes are coming to data privacy laws in the European Union that in essence put consumers in charge of their own personal data. The General Data Protection Regulation (GDPR) mandate (which the UK is also implementing) impacts data collection and usage for any company that does business in the EU.

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Topics: marketing, Facebook, public relations

Facebook, GDPR, and What Privacy Now Means for B2B Companies

May 2, 2018

By Sue O'Keefe

Facebook, the king of gathering data on a wide range of users’ interests, has landed itself in the headlines for the past few weeks. First, with the notification that the data from 50 million user profiles was sent to political consultancy Cambridge Analytica, then again when CEO Mark Zuckerberg spoke about how his firm intends to tighten privacy across its platform in the wake of that scandal. 

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Topics: marketing, Facebook, public relations

It's Time to Nail Down Your IoT Positioning and Messaging

Jan 24, 2018

By Sue O'Keefe

 

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Topics: IoT, marketing, content marketing, Messaging

IoT Influencers: Why Relationships are Critical to Success

Dec 12, 2017

By Sue O'Keefe

 

Here at Calysto, we have a saying: “It starts with Positioning and Messaging.” Whether you’re a start-up or a Fortune 500 company that’s been in business for 100 years, you need Strategic Positioning and Messaging (or a refresh) to help guide the way your brand is positioned in the burgeoning IoT market. This living document is a place where you spell out what your core value proposition is to the market, and define any differentiators that set you apart from the competition.

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Annual Planning: How to Budget for 2018

Dec 7, 2017

By Sue O'Keefe

We’re inching closer to the end of the year, and for many companies, that means two things: year-end reconciliation and 2018 planning and budgeting. Calysto has put together some terrific resources for how to build your Annual Marketing Plan, and provided a checklist of the information you’ll need to gather before starting. Now it’s time to talk turkey: How are you going to budget for all the items you have in your Annual Marketing Plan?

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The Value of Delivering a Concise Elevator Pitch at Your Next Trade Show

Oct 11, 2017

By Tamara Franklin

Participating in trade shows – especially the big ones like the Consumer Electronics Show (CES), Mobile World Congress (MWC) and the International Broadcasting Convention (IBC) – can be a big investment in time and money for your company. However, it’s also an investment that can reap huge rewards. The growth that can result from exposing your brand, products or services and spokespeople to thousands of attendees, media, analysts and industry thought leaders is priceless. But to make a good impression and take full advantage of the opportunity, it’s extremely important that your first impression is clear. And a big piece of that puzzle is honing your company’s elevator pitch. Here are a few things to consider:

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Topics: public relations, Trade shows, Messaging, CES, strategic positioning

The Importance of Testing Your Key Messages Before a Big Trade Show

Oct 5, 2017

By Tamara Franklin

Are you planning on attending a big show like CES next year? If so, there are many things you could be doing right now to prepare for the show – including determining your goals for the event, planning a big announcement, deciding who will be your company’s spokesperson and so on. But one important aspect that many companies ignore is the importance of testing your key messages prior to attending a large conference.

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How to Win at CES

Sep 27, 2017

By Tamara Franklin

How hiring a Strategic Marketing Communications agency can increase your chances of success at the show

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Topics: social media, content marketing, public relations, Trade shows, CES, strategic positioning

5 Things You Should Be Doing Now to Prep for MWC Americas

Jun 20, 2017

By Tamara Franklin

It’s summer, and while your marketing team may be working on autopilot, with nothing but beach vacations and plans of soaking up the sun on their minds, it’s time for a much-needed reality check. When it comes to preparing for a major trade show, the mistake many companies make is to wait until a month or two before the show to start formulating a plan. Unfortunately, by this time, it’s often too late to ensure that your organization can make a real impact. So, if you plan to attend Mobile World Congress Americas this Fall, put down the piña coladas and start thinking about these five things right now:

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Topics: lead generation, Trade shows, Mobile World Congress, Messaging, MWC

What Message to What Media? Know Your Audience

Feb 7, 2017

By Pamela Rentz

Wondering why your product message isn’t connecting with the IoT media you want to reach? Think about it this way: Have you ever been trapped in conversation with a well-meaning dinner partner who spent the entire time talking about a subject in which you have absolutely no interest? (Say you’re a dedicated vegan, and all they want to talk about is the superior taste of free-range beef.)

If there’s disconnect between your targeted influencers and the message you want to convey about your IoT product or service, you’re literally wasting your time—and theirs. Products can be labeled with the “hot” IoT language, but that’s not enough. You must deliver your message with the proper context, to the right people, or it’s almost like you never delivered it at all.

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Topics: social media, brand building, content marketing, Messaging