Do you know what your company’s hardest working asset is? If you answered your business blog, you’re right! Chugging away 24/7, it drives traffic and leads to your website while increasing your search engine ranking to boot. However, far too many companies treat their blog like a 30-day challenge. Full of good intentions and enthusiasm at first, they’re sure they’ll keep up the effort going forward. But when the novelty wears off, regular postings tend to taper off. And then, the inevitable questions arise about why the blog isn’t delivering results long-term.
CCO Blog | Insights on Content Marketing, PR and Social Media
You have an awesome product or service and your customers LOVE how your company helps theirs do things better. The problem is, they won’t—or can’t—give you an endorsement via a case study, press release, or even through a quote for your website. Big problem, right?
The Internet of Things (IoT) is exploding and poised continue that incredible growth over the next few years, with everything you can imagine becoming connected to each other and to the Internet. The industry spans just about everything we touch, from smart home components such as connected refrigerators and home lighting systems, to connected cars that can monitor driving patterns and provide infotainment, to industrial applications, such as monitoring and reporting on progress and issues at remote oil, gas and mining locations.
Apr 28, 2015
You know case studies are one of the best ways to showcase your company’s strengths, so why are they always on the back burner?
Company newsletter. If this phrase sounds like a relic, well, it’s because it is. Whether mailed or e-mailed, newsletters have gotten lost in the world of content marketing and social networking. However, this tried-and-true marketing channel just may deserve a second look.
Apr 7, 2015
Recently, the front page of the New York Post displayed outrage toward a group of people who took a selfie with a New York City apartment building ablaze in the background. Two people died in the blast and many others lost their homes, but these people thought it an opportune time to say “cheese” and post the pic to social media. Perhaps being witness to this tragic event somehow made them feel important or a part of something big or perhaps it is the perfect example of just how narcissistic our society has become.
Mar 19, 2015
When it comes to building a relationship with a reporter, there is a fine line between courting and stalking. Sound a little bit…or a lot…like dating? Good. Close your eyes, and think back to when you were chasing your high school sweetheart, and you will get the hang of it in no time flat.
The concept of influencer marketing describes the practice of targeting your marketing to a select group of individuals, e.g., journalists, analysts and bloggers— that have influence over the buying decisions of your target audience. If you have a media list that you regularly pitch to, you’re already using influencer marketing in your PR program. But are you leveraging this strategy for your content marketing program as well?
Your team is at Mobile World Congress, arguably one of the biggest trade shows of the year for most companies. They’re schmoozing with customers, eating great dinners every night and having an all-around good time. You’ve been left back at the office while they have all the fun.
Yep, life’s not fair, however, the reality is that trade show “fun” usually leaves everyone downright exhausted and wishing they were back in the office in their cushy chair rather than standing eight hours a day, waiting for the enormous taxi line or the Metro, and heading out for three-hour dinner after three-hour dinner.