CCO Blog | Insights on Content Marketing, PR and Social Media

Newsletters are so yesterday

Oct 17, 2013

By Scott Samele

(If by yesterday you mean today)

Sure, long-form content can be (and usually is) boring. And boring is bad. Especially in today's real-time, too-many-choices world. If your audience snoozes, you lose. 

But content, as in your monthly newsletter, does not have to be boring. 

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5 Ways to Double-down on Your Whitepaper

Oct 9, 2013

By Scott Samele

Take your typical B2B whitepaper. You've spent time (and money) producing it. Perhaps you hired a writer, commissioned original research and even pulled-in a graphic designer to make it look pretty. Now it's time to use it. 

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Poo and the Art of Content Marketing

Oct 2, 2013

By Scott Samele

I read an article today. I had to. It was about poo.

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