CCO Blog | Insights on Content Marketing, PR and Social Media

Do Press Releases Still Matter?

Nov 26, 2013

By Tim Kridel

As a journalist and analyst, I receive about 50 releases a day, and at least twice that many when there’s a major show. Here’s where you’re probably expecting me to say that I automatically delete them because I prefer to keep up with companies via Facebook and Twitter.

You’d be wrong.

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PR Contacts [Still] Matter

Nov 7, 2013

By Laura Borgstede

With the Death of SEO (read the article to get the gist), PR, social and content marketing will have the greatest effect on your customers. “Now [PR] is the ultimate, because it is about who you actually, really know. It’s the buzz you create. And how much value you provide your community of followers in return.” 

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