CCO Blog | Insights on Content Marketing, PR and Social Media

15 Content Marketing Secrets 
(part 3)

Dec 18, 2013

By Tamara Franklin

And the final installment of secrets:

11. Be Consistent

With content marketing, consistency is key. There must be consistency of voice, tone, quality content and publishing frequency in order for your efforts to be effective. Always keep the momentum moving forward.

12. Repurpose

Read More

15 Content Marketing Secrets 
(part 2)

Dec 12, 2013

By Tamara Franklin

And moving right along, the next five content marketing secrets are:

6. LinkedIn is King for B2B Marketing

Read More

When to Outsource

Dec 10, 2013

By Jason Meyers

The question of when and whether to outsource your company’s content creation should be considered as carefully as the decision to outsource any other important aspect of your company’s operation—manufacturing, sales, customer support, and the like. (And if you weren’t thinking about content creation and distribution on the same level as those functions, you should be. Content is that important to your marketing strategy.)

Read More

15 Content Marketing Secrets 
(part 1)

Dec 5, 2013

By Tamara Franklin

At this stage in the game, you already know that “content is king.” The question now becomes: How can you maximize your content marketing resources to receive the highest return on investment?

We're here to please. In the next three posts, you'll discover 15 secrets to content marketing success (and longevity) that will help your company to be heard above the noise. Ready? Here are the first 5.

Read More

Five Tips for Getting Your Press Release Covered

Dec 3, 2013

By Tim Kridel

Last week’s blog post looked at some of the reasons why this journalist and analyst prefers press releases over alternatives such as Twitter and Facebook. But that’s not the same as saying all press releases are effective.

Here are five suggestions for improving the chances that your release will get noticed and covered by journalists, analysts and bloggers.

Read More