So, you’ve got a great idea for a blog post, you’ve done all of your research, and your creative juices are flowing. Now, all you have to do is sit down and write the darn thing. But before you put pen to paper—er, fingers to a keyboard—take a moment to think about the way you want to package the information you provide. After all, readability is a huge factor in the success of your post; you could write the most eloquent, insightful article on the Internet, but if it’s not delivered in a digestible format, you’ll lose readers faster than you can say, “bounce rate.” Here are some pointers for structuring your blog content
CCO Blog | Insights on Content Marketing, PR and Social Media
May 21, 2014
Two of the biggest barriers to creating compelling content are time and ideas. Your customers are a way to overcome both.
Take blogs. HubSpot’s recent “State of Inbound Marketing” survey shows that the more frequently a blog is updated, the more effective it is for attracting customers.
May 14, 2014
Traditionally, one of the most important activities of a company’s PR team is to produce a comprehensive and insightful press kit that compels journalists to write about the company and its products and services. Not long ago, marketing and public relations staffers would hunker down in conference rooms before launches and marketing campaigns for days on end. There, with perhaps a boom box and case of Mountain Dew to help them wile away the time, they would stuff sometimes thousands of press kits with pages upon pages related to their company’s mission, history, business model, executive team, as well as their company’s latest news.
Times change, and now the bulk of activity in publishing and business communications has moved from print to the territory of the World Wide Web. Considering such changes, are press kits still essential? Yes, indeed. Absolutely.
Creating content is one thing; managing its use is something else altogether. Companies need to think strategically not only in terms of what they write and publish, but also in terms of how and when and where their content is freed for scrutiny by the outside world.
Whether it’s handled internally (or through a third-party, such as a PR agency), company content must be consistent,