Ah, summer! Longer, warmer nights, beach vacations and—if you’re lucky—a hiatus from “trade show season” for several weeks. However, it’s not time to take off that trade show hat just yet. This lull is a perfect time to give your trade show strategy a summertime makeover.
CCO Blog | Insights on Content Marketing, PR and Social Media
Jun 17, 2014
Buzzwords, amiright? They certainly do wear out their welcome. But content marketing—though it’s all the rage right now—is different than the typical “learnings” we “take offline” to “socialize” further. Content marketing has actually existed all along. (Think Ikea’s catalogs, Trader Joe’s Fearless Flyers and Southwest Airlines’ blog.)
Businesses today are discovering that content marketing only gets them so far. Content for the sake of content is basically a pointless exercise. It needs to do more. That’s why many companies are now focused not so much on simple content creation, but on brand publishing.