CCO Blog | Insights on Content Marketing, PR and Social Media

Beginning with Content (Alpha), Ending with Analysis (Omega)

Jul 29, 2014

By Laura Borgstede

We have been called a “hybrid” agency. Our mission is to build awareness for our clients. Our mantra is “Repurpose. Repurpose. Repurpose.”

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The Trick to SEO-friendly Headlines? Play it Smart

Jul 21, 2014

By Sue O'Keefe

Back in my very early days as a journalist, the daily newspaper I worked for held informal, internal headline writing contests, and I’m happy to say that I won more than my fair share. A “look back” article on the newspaper's website this past weekend reminded me what a really special headline can do: Last in your memory for nearly 25 years.

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Four Ways to Use Infographics the Right Way

Jul 7, 2014

By Sue O'Keefe

Infographics. Yeah, they’ve been around for a while, but are they still effective as a B2B marketing tool? I’ll admit to becoming a little bit annoyed recently at certain infographics that just don’t meet the mark or that I feel were done just for the sake of creating a visual.

That being said, when you look at infographics as a form of content marketing and apply the same rules, the answer is yes, they’re still a great marketing tool. However, infographics need planning and a purpose to be successful. Stray too far from content marketing 101 and you’re just creating another visual—potentially cool to look at, but doesn’t quite hit the mark. If the viewer doesn’t have a clear take-away, the value of to a brand’s marketing efforts are diminished.

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Automating Content: Just Say No

Jul 2, 2014

By Sue O'Keefe

I’ve been reading a lot about marketing automation recently, and the advances that have taken place over the past few years have been eye opening. Truly, we’ve come a long way, and many in the marketing realm can’t imagine doing their jobs effectively without some sort of automation tool in place.

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