CCO Blog | Insights on Content Marketing, PR and Social Media

SlideShare: Six Tips to Maximize Your Presence

Aug 20, 2014

By Sue O'Keefe

PowerPoints have been around in the marketing world forever as a way for companies to creatively share information with partners, customers and prospects, as well as the media and analyst community. Problem is, when people head into a meeting where a PowerPoint is involved, they might be thinking “nap time” because many presentations either turn into information free-for-alls or regurgitation of the presenter’s speech.

So when I saw my first really good SlideShare a few years ago, I immediately wondered why more B2B marketers aren’t using this amazing—and cheap!—tool to showcase their content and show thought leadership.

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Repurposing Content: Let Me Count the Ways

Aug 7, 2014

By Sue O'Keefe

Although you might not know it, I’m recycling right now. Yep, guilty as charged: I’m taking one section of a blog post written by my boss several months ago and repurposing it here. And I’ll do it again and again and again. In fact, I’m going to take the same basic concept and package it differently for an industry publication as soon as I finish this blog post.

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