CCO Blog | Insights on Content Marketing, PR and Social Media

Four Things You Should Be Doing Now on Google+

Sep 24, 2014

By Sue O'Keefe

You’ve probably heard the same stories I have: Google+ is a ghost town, the brainchild of Plus has left Google, so it’s being shut down, etc. It’s true, Google+ is no Facebook. But do we really need another place for viewing everyone’s perfect life, with their perfect children and perfect job? As a B2B marketer, that’s not the main place I’m looking when it comes to promoting brands and cultivating thought leadership.

But hold on. What if you could help your company’s SEO cause, build overall social media credibility, learn about your customers and do it on a platform that is Ad-free? Would you do it?

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Nine Things You Need to Know About Explainer Videos

Sep 17, 2014

By Tamara Franklin

An explainer video is a short video that explains what your product or service does and why people should buy it. Instead of forcing prospects or customers to search through pages of text for answers, explainer videos offer a more engaging way to increase brand awareness, bring in more leads and close more sales. If you’re thinking about creating an explainer video for your company, here’s what you need to know:

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Six Quick Tips to Becoming an Award-Winning Company

Sep 5, 2014

By Sue O'Keefe

Your biggest trade show of the year is here, but when the product and solutions awards are announced, your company is nowhere to be found. Ironically, your biggest competitor has to figure out how to get two enormous trophies and plaques back to headquarters without breaking them. What do they know that you don’t?

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