CCO Blog | Insights on Content Marketing, PR and Social Media

Score One for the Home Team

Oct 22, 2014

By Sue O'Keefe

We talk a lot about helping our clients craft winning awards submissions and yes, we’re pretty darn good at it. However, the reality is it’s oftentimes the strength of the product itself that makes an award submission really stand out—if you tell the story in a compelling fashion. That’s why we’re especially proud of our latest awards nod: Calysto has been named as a finalist for The Stevie Awards for Women in Business for an integrated campaign we designed and implemented for a client. It’s our fifth such achievement in the past four years.

Read More

Is Your Website Content-Optimized? This Seven-Step Audit Can Get You Ready

Oct 16, 2014

By Tamara Franklin

Content auditing is the first step to creating a solid content marketing plan. Content auditing focuses on measuring the current content on a website and determining how effectively it is doing its job. Content audits aren’t difficult, but there’s likely going to be a lot of details to keep straight, so organization is critical. This seven-step program provides the guidelines you need to get started:

Read More

The Science Behind Visual Content

Oct 2, 2014

By Tamara Franklin

“I tell you and you forget. I show you and you remember.” ~ Confucius

Throughout history, images have been central to man’s development, as can be understood through cave paintings, for example. As the old adage goes, “a picture is worth a thousand words.” While this may seem cliché today, Confucius knew it thousands of years ago and it still holds true, perhaps now more than ever before.

Read More