The concept of influencer marketing describes the practice of targeting your marketing to a select group of individuals, e.g., journalists, analysts and bloggers— that have influence over the buying decisions of your target audience. If you have a media list that you regularly pitch to, you’re already using influencer marketing in your PR program. But are you leveraging this strategy for your content marketing program as well?
CCO Blog | Insights on Content Marketing, PR and Social Media
Your team is at Mobile World Congress, arguably one of the biggest trade shows of the year for most companies. They’re schmoozing with customers, eating great dinners every night and having an all-around good time. You’ve been left back at the office while they have all the fun.
Yep, life’s not fair, however, the reality is that trade show “fun” usually leaves everyone downright exhausted and wishing they were back in the office in their cushy chair rather than standing eight hours a day, waiting for the enormous taxi line or the Metro, and heading out for three-hour dinner after three-hour dinner.
Feb 6, 2015
Struggling to come up with fresh ideas for posting updates on LinkedIn, Twitter, Google+ and Facebook? Even the most accomplished curation gurus can get stuck.
You have a blog, and it’s going well—you’re able to keep up with posting a few times a week, and have even convinced different team members to chip in once in a while with a unique perspective. And the blog
is driving new traffic and new leads to your company’s website. So if things are already going well, why would it make sense to add a second blog to the mix?