CCO Blog | Insights on Content Marketing, PR and Social Media

10 Ways to Court A Reporter (Without Stalking Them)

Mar 19, 2015

By Betsy Harter

When it comes to building a relationship with a reporter, there is a fine line between courting and stalking. Sound a little bit…or a lot…like dating? Good. Close your eyes, and think back to when you were chasing your high school sweetheart, and you will get the hang of it in no time flat.

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‘Boring’ Industries Need Social (and Content) Love, Too

Mar 3, 2015

By Scott Samele

OK, so you’re not in the most interesting industry. You sell stuff to other businesses who then take that stuff, configure it, and then sell services based, in part, on that stuff. Not very exciting. 
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