CCO Blog | Insights on Content Marketing, PR and Social Media

5 Reasons to Start Writing Case Studies Today

Apr 28, 2015

By Sue O'Keefe

You know case studies are one of the best ways to showcase your company’s strengths, so why are they always on the back burner?

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5 Reasons to Convert Your Website Audience into Newsletter Subscribers

Apr 23, 2015

By Betsy Harter

Company newsletter. If this phrase sounds like a relic, well, it’s because it is. Whether mailed or e-mailed, newsletters have gotten lost in the world of content marketing and social networking. However, this tried-and-true marketing channel just may deserve a second look.

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Is Your Content Too Narcissistic?

Apr 7, 2015

By Tamara Franklin

Recently, the front page of the New York Post displayed outrage toward a group of people who took a selfie with a New York City apartment building ablaze in the background. Two people died in the blast and many others lost their homes, but these people thought it an opportune time to say “cheese” and post the pic to social media. Perhaps being witness to this tragic event somehow made them feel important or a part of something big or perhaps it is the perfect example of just how narcissistic our society has become.

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