CCO Blog | Insights on Content Marketing, PR and Social Media

6 Reasons You Need an Editorial Calendar for Your Blog

Sep 29, 2015

By Pamela Rentz

Do you know what your company’s hardest working asset is? If you answered your business blog, you’re right! Chugging away 24/7, it drives traffic and leads to your website while increasing your search engine ranking to boot. However, far too many companies treat their blog like a 30-day challenge. Full of good intentions and enthusiasm at first, they’re sure they’ll keep up the effort going forward. But when the novelty wears off, regular postings tend to taper off. And then, the inevitable questions arise about why the blog isn’t delivering results long-term.

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Are Blind Case Studies Worth the Time? 5 Tips for Making the Most of Them

Sep 22, 2015

By Sue O'Keefe

You have an awesome product or service and your customers LOVE how your company helps theirs do things better. The problem is, they won’t—or can’t—give you an endorsement via a case study, press release, or even through a quote for your website. Big problem, right?

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