CCO Blog | Insights on Content Marketing, PR and Social Media

Guerrilla Trade Show Marketing at MWC (Ways to Stand Out at Your Stand, and Beyond)

Jan 21, 2016

By Sue O'Keefe

If you’re one of the 2,200+ companies exhibiting at Mobile World Congress in February (or at any big tradeshow, for that matter), getting your voice heard and getting your message remembered is difficult for all but the biggest companies with the largest stands. That means 2,000+ companies need some outside-the-box thinking, not only for their event booth, but for their overall marketing presence at the show. Brochures and business cards are great takeaways, but it should be what your product or solution can do for their business that stands out in their minds.

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