CCO Blog | Insights on Content Marketing, PR and Social Media

Six Reasons to Consider Adding Instagram to Your Branding Strategy

Mar 10, 2016

By Deborah Pannell

By now, we all know about the power of LinkedIn as a business networking tool, and the worldwide reach of Twitter. But did you know that many brands are also including Instagram as an integral part of their outreach and branding efforts? It may not be on the top of the most trafficked social media platforms list, but when used strategically, it can help you create authentic relationships with loyal, active followers who will drive your most innovative campaigns.

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Topics: Instagram, brand, social media, brand building