CCO Blog | Insights on Content Marketing, PR and Social Media

Annual Planning: How to Spend the Budget You Get

Dec 13, 2016

By Laura Borgstede

In our last blog, Annual Planning: What Should Your Total Budget Be, Based on Revenue?, we provided counsel on how to come up with your Annual Plan’s marketing budget. Now we will tell you the fun part – how to spend It!

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Topics: annual planning, marketing budget

Annual Planning: What Should Your Total Budget Be, Based on Revenue?

Dec 6, 2016

By Laura Borgstede

Throughout the months of November and December, Calysto has committed to helping you with your Annual Planning process. (This can be applied even if you’re not on a fiscal January – December calendar year.) We’ve providing checklists of the information you’ll need to gather before starting your Annual Marketing Plan, as well as a white paper on how to do go through the process. Now it’s time to talk budget.

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Topics: annual planning, marketing budget