Participating in trade shows – especially the big ones like the Consumer Electronics Show (CES), Mobile World Congress (MWC) and the International Broadcasting Convention (IBC) – can be a big investment in time and money for your company. However, it’s also an investment that can reap huge rewards. The growth that can result from exposing your brand, products or services and spokespeople to thousands of attendees, media, analysts and industry thought leaders is priceless. But to make a good impression and take full advantage of the opportunity, it’s extremely important that your first impression is clear. And a big piece of that puzzle is honing your company’s elevator pitch. Here are a few things to consider:
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Are you planning on attending a big show like CES next year? If so, there are many things you could be doing right now to prepare for the show – including determining your goals for the event, planning a big announcement, deciding who will be your company’s spokesperson and so on. But one important aspect that many companies ignore is the importance of testing your key messages prior to attending a large conference.