CCO Blog | Insights on Content Marketing, PR and Social Media

IoT Influencers: Why Relationships are Critical to Success

Dec 12, 2017

By Sue O'Keefe

 

Here at Calysto, we have a saying: “It starts with Positioning and Messaging.” Whether you’re a start-up or a Fortune 500 company that’s been in business for 100 years, you need Strategic Positioning and Messaging (or a refresh) to help guide the way your brand is positioned in the burgeoning IoT market. This living document is a place where you spell out what your core value proposition is to the market, and define any differentiators that set you apart from the competition.

Read More

Annual Planning: How to Budget for 2018

Dec 7, 2017

By Sue O'Keefe

We’re inching closer to the end of the year, and for many companies, that means two things: year-end reconciliation and 2018 planning and budgeting. Calysto has put together some terrific resources for how to build your Annual Marketing Plan, and provided a checklist of the information you’ll need to gather before starting. Now it’s time to talk turkey: How are you going to budget for all the items you have in your Annual Marketing Plan?

Read More