CCO Blog | Insights on Content Marketing, PR and Social Media

Laura Borgstede

Recent Posts

Annual Planning: How to Spend the Budget You Get

Dec 13, 2016

By Laura Borgstede

In our last blog, Annual Planning: What Should Your Total Budget Be, Based on Revenue?, we provided counsel on how to come up with your Annual Plan’s marketing budget. Now we will tell you the fun part – how to spend It!

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Topics: annual planning, marketing budget

Annual Planning: What Should Your Total Budget Be, Based on Revenue?

Dec 6, 2016

By Laura Borgstede

Throughout the months of November and December, Calysto has committed to helping you with your Annual Planning process. (This can be applied even if you’re not on a fiscal January – December calendar year.) We’ve providing checklists of the information you’ll need to gather before starting your Annual Marketing Plan, as well as a white paper on how to do go through the process. Now it’s time to talk budget.

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Topics: annual planning, marketing budget

Five Reasons I Love Trade Shows

Aug 18, 2016

By Laura Borgstede

I love trade shows: the noise, the excitement, the peoplelots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and the amusement never wears off.

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Topics: marketing, lead generation, Trade shows, influencers, events

3 Things We Can Learn from Every Thought Leader

Jun 13, 2016

By Laura Borgstede

It was about 15 years ago. I was at a big trade show, and he came on the stage as a keynote speaker. As soon as he started to speak, you could tell: he had IT. Not charisma, not superb oratory skills, not necessarily even “star quality.” He had The Thought Leadership skill. People leaned in to hear what he had to say. They nodded their heads at his points and arguments. They understood what he was saying, even if they didn’t particularly know the industry. He could talk to a big audience and convey his vision on an individual level like nobody I’ve seen before. And I wondered, “Who trained him?”

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Topics: Thought Leadership

Calysto Introduces ROIPlus: Q&A with Laura Borgstede and Charul Vyas

Dec 8, 2014

By Laura Borgstede

Calysto recently introduced ROIPlus, a new business analytics tool for marketers. We talked to CEO Laura Borgstede and Chief Strategist Charul Vyas to explore the thinking behind ROIPlus and what it means for the marketing industry.

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Beginning with Content (Alpha), Ending with Analysis (Omega)

Jul 29, 2014

By Laura Borgstede

We have been called a “hybrid” agency. Our mission is to build awareness for our clients. Our mantra is “Repurpose. Repurpose. Repurpose.”

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7 Ways to Support a Champagne Campaign on a Beer Budget

Mar 4, 2014

By Laura Borgstede

1.        Don’t Pay Gold Prices for Pewter PR

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PR Contacts [Still] Matter

Nov 7, 2013

By Laura Borgstede

With the Death of SEO (read the article to get the gist), PR, social and content marketing will have the greatest effect on your customers. “Now [PR] is the ultimate, because it is about who you actually, really know. It’s the buzz you create. And how much value you provide your community of followers in return.” 

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