CCO Blog | Insights on Content Marketing, PR and Social Media

In our last blog, Annual Planning: What Should Your Total Budget Be, Based on Revenue?, we provided counsel on how to come up with your Annual Plan’s marketing budget. Now we will tell you the fun part – how to spend It!

Throughout the months of November and December, Calysto has committed to helping you with your Annual Planning process. (This can be applied even if you’re not on a fiscal January – December calendar year.) We’ve providing checklists of the information you’ll need to gather before starting your Annual Marketing Plan, as well as a white paper on how to do go through the process. Now it’s time to talk budget.

I love trade shows: the noise, the excitement, the people—lots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and the amusement never wears off.

It was about 15 years ago. I was at a big trade show, and he came on the stage as a keynote speaker. As soon as he started to speak, you could tell: he had IT. Not charisma, not superb oratory skills, not necessarily even “star quality.” He had The Thought Leadership skill. People leaned in to hear what he had to say. They nodded their heads at his points and arguments. They understood what he was saying, even if they didn’t particularly know the industry. He could talk to a big audience and convey his vision on an individual level like nobody I’ve seen before. And I wondered, “Who trained him?”

Calysto recently introduced ROIPlus, a new business analytics tool for marketers. We talked to CEO Laura Borgstede and Chief Strategist Charul Vyas to explore the thinking behind ROIPlus and what it means for the marketing industry.

We have been called a “hybrid” agency. Our mission is to build awareness for our clients. Our mantra is “Repurpose. Repurpose. Repurpose.”

1.        Don’t Pay Gold Prices for Pewter PR

With the Death of SEO (read the article to get the gist), PR, social and content marketing will have the greatest effect on your customers. “Now [PR] is the ultimate, because it is about who you actually, really know. It’s the buzz you create. And how much value you provide your community of followers in return.”