CCO Blog | Insights on Content Marketing, PR and Social Media

Sue O'Keefe

Recent Posts

4 Things Marketers Need to Start Today as GDPR Deadline Looms

May 7, 2018

By Sue O'Keefe

On May 25, some big changes are coming to data privacy laws in the European Union that in essence put consumers in charge of their own personal data. The General Data Protection Regulation (GDPR) mandate (which the UK is also implementing) impacts data collection and usage for any company that does business in the EU.

Read More

Topics: marketing, public relations, Facebook

Facebook, GDPR, and What Privacy Now Means for B2B Companies

May 2, 2018

By Sue O'Keefe

Facebook, the king of gathering data on a wide range of users’ interests, has landed itself in the headlines for the past few weeks. First, with the notification that the data from 50 million user profiles was sent to political consultancy Cambridge Analytica, then again when CEO Mark Zuckerberg spoke about how his firm intends to tighten privacy across its platform in the wake of that scandal. 

Read More

Topics: marketing, public relations, Facebook

It's Time to Nail Down Your IoT Positioning and Messaging

Jan 24, 2018

By Sue O'Keefe

 

Read More

Topics: Messaging, content marketing, IoT, marketing

IoT Influencers: Why Relationships are Critical to Success

Dec 12, 2017

By Sue O'Keefe

 

Here at Calysto, we have a saying: “It starts with Positioning and Messaging.” Whether you’re a start-up or a Fortune 500 company that’s been in business for 100 years, you need Strategic Positioning and Messaging (or a refresh) to help guide the way your brand is positioned in the burgeoning IoT market. This living document is a place where you spell out what your core value proposition is to the market, and define any differentiators that set you apart from the competition.

Read More

Annual Planning: How to Budget for 2018

Dec 7, 2017

By Sue O'Keefe

We’re inching closer to the end of the year, and for many companies, that means two things: year-end reconciliation and 2018 planning and budgeting. Calysto has put together some terrific resources for how to build your Annual Marketing Plan, and provided a checklist of the information you’ll need to gather before starting. Now it’s time to talk turkey: How are you going to budget for all the items you have in your Annual Marketing Plan?

Read More

10 Things You Can Still Do to Make CTIA Your Best Show Ever

Aug 23, 2016

By Sue O'Keefe

CTIA Super Mobility 2016 is right around the corner, and for many companies in the mobile, wireless, telecom, IT and IoT industries, it’s one of the top trade shows of the year. While the days are ticking away, there is still time to make an impression and gain awareness for your company, regardless of whether you’re exhibiting, speaking or just attending.

Read More

Topics: Trade shows, marketing, social media, Twitter

Six Key Steps to Cultivating Thought Leadership

Jun 29, 2016

By Sue O'Keefe

Cultivating Thought Leadership is like any other marketing campaign—it contains distinct elements, rolled out over a specific period of time. It’s also different from many campaigns you’ve probably worked on, in that you are raising the profile of a specific person, not a company. Because of that, your Thought Leadership campaigns should be separate and distinct from your ongoing Industry Leadership campaigns. (Not sure the difference? We’ve defined each of them here).

Read More

Topics: social media, Thought Leadership, content marketing, public relations

The Eight Key Qualities of Thought Leaders

Jun 20, 2016

By Sue O'Keefe

Thought Leadership. The term conjures up images of Ted Talks, keynote presentations, big stages, book tours… It may seem like an attractive proposition, being a Thought Leader… but do you really have what it takes? Do you even want to be a Thought Leader?

Read More

Topics: Thought Leadership

MWC is a Few Weeks Away - It’s Time to Get Social

Feb 3, 2016

By Sue O'Keefe

Mobile World Congress is just a few weeks away, and while you’re inevitably getting buried in last-minute details, it’s time to take a little time and think about how you can drive more interest in your company at the show. The answer: a strong social media campaign. You don’t need to be in Barcelona yet to start generating a buzz. In fact, if you wait until then, you might not get the ROI you want. Getting starting NOW will help you get a jump on building relationships with prospective clients before the conference even begins.

Read More

Guerrilla Trade Show Marketing at MWC (Ways to Stand Out at Your Stand, and Beyond)

Jan 21, 2016

By Sue O'Keefe

If you’re one of the 2,200+ companies exhibiting at Mobile World Congress in February (or at any big tradeshow, for that matter), getting your voice heard and getting your message remembered is difficult for all but the biggest companies with the largest stands. That means 2,000+ companies need some outside-the-box thinking, not only for their event booth, but for their overall marketing presence at the show. Brochures and business cards are great takeaways, but it should be what your product or solution can do for their business that stands out in their minds.

Read More