CCO Blog | Insights on Content Marketing, PR and Social Media

Sue O'Keefe

Recent Posts

IoT Influencers: Why Relationships are Critical to Success

Dec 12, 2017

By Sue O'Keefe

 

Here at Calysto, we have a saying: “It starts with Positioning and Messaging.” Whether you’re a start-up or a Fortune 500 company that’s been in business for 100 years, you need Strategic Positioning and Messaging (or a refresh) to help guide the way your brand is positioned in the burgeoning IoT market. This living document is a place where you spell out what your core value proposition is to the market, and define any differentiators that set you apart from the competition.

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Annual Planning: How to Budget for 2018

Dec 7, 2017

By Sue O'Keefe

We’re inching closer to the end of the year, and for many companies, that means two things: year-end reconciliation and 2018 planning and budgeting. Calysto has put together some terrific resources for how to build your Annual Marketing Plan, and provided a checklist of the information you’ll need to gather before starting. Now it’s time to talk turkey: How are you going to budget for all the items you have in your Annual Marketing Plan?

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10 Things You Can Still Do to Make CTIA Your Best Show Ever

Aug 23, 2016

By Sue O'Keefe

CTIA Super Mobility 2016 is right around the corner, and for many companies in the mobile, wireless, telecom, IT and IoT industries, it’s one of the top trade shows of the year. While the days are ticking away, there is still time to make an impression and gain awareness for your company, regardless of whether you’re exhibiting, speaking or just attending.

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Topics: marketing, social media, Twitter, Trade shows

Six Key Steps to Cultivating Thought Leadership

Jun 29, 2016

By Sue O'Keefe

Cultivating Thought Leadership is like any other marketing campaign—it contains distinct elements, rolled out over a specific period of time. It’s also different from many campaigns you’ve probably worked on, in that you are raising the profile of a specific person, not a company. Because of that, your Thought Leadership campaigns should be separate and distinct from your ongoing Industry Leadership campaigns. (Not sure the difference? We’ve defined each of them here).

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Topics: social media, Thought Leadership, content marketing, public relations

The Eight Key Qualities of Thought Leaders

Jun 20, 2016

By Sue O'Keefe

Thought Leadership. The term conjures up images of Ted Talks, keynote presentations, big stages, book tours… It may seem like an attractive proposition, being a Thought Leader… but do you really have what it takes? Do you even want to be a Thought Leader?

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Topics: Thought Leadership

MWC is a Few Weeks Away - It’s Time to Get Social

Feb 3, 2016

By Sue O'Keefe

Mobile World Congress is just a few weeks away, and while you’re inevitably getting buried in last-minute details, it’s time to take a little time and think about how you can drive more interest in your company at the show. The answer: a strong social media campaign. You don’t need to be in Barcelona yet to start generating a buzz. In fact, if you wait until then, you might not get the ROI you want. Getting starting NOW will help you get a jump on building relationships with prospective clients before the conference even begins.

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Guerrilla Trade Show Marketing at MWC (Ways to Stand Out at Your Stand, and Beyond)

Jan 21, 2016

By Sue O'Keefe

If you’re one of the 2,200+ companies exhibiting at Mobile World Congress in February (or at any big tradeshow, for that matter), getting your voice heard and getting your message remembered is difficult for all but the biggest companies with the largest stands. That means 2,000+ companies need some outside-the-box thinking, not only for their event booth, but for their overall marketing presence at the show. Brochures and business cards are great takeaways, but it should be what your product or solution can do for their business that stands out in their minds.

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Are Blind Case Studies Worth the Time? 5 Tips for Making the Most of Them

Sep 22, 2015

By Sue O'Keefe

You have an awesome product or service and your customers LOVE how your company helps theirs do things better. The problem is, they won’t—or can’t—give you an endorsement via a case study, press release, or even through a quote for your website. Big problem, right?

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Five Ways to Market Better in an ‘Internet of Things’ World

Aug 27, 2015

By Sue O'Keefe

The Internet of Things (IoT) is exploding and poised continue that incredible growth over the next few years, with everything you can imagine becoming connected to each other and to the Internet. The industry spans just about everything we touch, from smart home components such as connected refrigerators and home lighting systems, to connected cars that can monitor driving patterns and provide infotainment, to industrial applications, such as monitoring and reporting on progress and issues at remote oil, gas and mining locations.

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5 Reasons to Start Writing Case Studies Today

Apr 28, 2015

By Sue O'Keefe

You know case studies are one of the best ways to showcase your company’s strengths, so why are they always on the back burner?

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