Speaking at industry trade shows is a strategic move that can land you everything from new business leads, increased sales and media coverage to Thought Leadership status for your executives. Perhaps you’ve submitted paper after paper, only to be rejected time and time again. Let us give you the inside track.
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CTIA Super Mobility 2016 is right around the corner, and for many companies in the mobile, wireless, telecom, IT and IoT industries, it’s one of the top trade shows of the year. While the days are ticking away, there is still time to make an impression and gain awareness for your company, regardless of whether you’re exhibiting, speaking or just attending.
Aug 18, 2016
I love trade shows: the noise, the excitement, the people—lots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and the amusement never wears off.
Jun 29, 2016
Cultivating Thought Leadership is like any other marketing campaign—it contains distinct elements, rolled out over a specific period of time. It’s also different from many campaigns you’ve probably worked on, in that you are raising the profile of a specific person, not a company. Because of that, your Thought Leadership campaigns should be separate and distinct from your ongoing Industry Leadership campaigns. (Not sure the difference? We’ve defined each of them here).
Jun 20, 2016
Thought Leadership. The term conjures up images of Ted Talks, keynote presentations, big stages, book tours… It may seem like an attractive proposition, being a Thought Leader… but do you really have what it takes? Do you even want to be a Thought Leader?
Topics: Thought Leadership
Jun 13, 2016
It was about 15 years ago. I was at a big trade show, and he came on the stage as a keynote speaker. As soon as he started to speak, you could tell: he had IT. Not charisma, not superb oratory skills, not necessarily even “star quality.” He had The Thought Leadership skill. People leaned in to hear what he had to say. They nodded their heads at his points and arguments. They understood what he was saying, even if they didn’t particularly know the industry. He could talk to a big audience and convey his vision on an individual level like nobody I’ve seen before. And I wondered, “Who trained him?”
Topics: Thought Leadership
How do you choose the best social media platforms for your business—the ones that will help develop the type of relationships that naturally develop into sales leads? It’s an important question that all companies should be asking themselves when they are contemplating their online marketing plans. Since maintaining a smart social media presence takes a lot of time and energy, you want to make sure you are investing wisely.
If you have any presence in the business world, you know that LinkedIn is the first place that prospective employers, clients and colleagues go to learn more about you and your company, and to assess your level of professionalism. But it’s also a sophisticated networking and business development tool that has more to offer than being the biggest online resume bulletin board in the world.
By now, we all know about the power of LinkedIn as a business networking tool, and the worldwide reach of Twitter. But did you know that many brands are also including Instagram as an integral part of their outreach and branding efforts? It may not be on the top of the most trafficked social media platforms list, but when used strategically, it can help you create authentic relationships with loyal, active followers who will drive your most innovative campaigns.
Mobile World Congress is just a few weeks away, and while you’re inevitably getting buried in last-minute details, it’s time to take a little time and think about how you can drive more interest in your company at the show. The answer: a strong social media campaign. You don’t need to be in Barcelona yet to start generating a buzz. In fact, if you wait until then, you might not get the ROI you want. Getting starting NOW will help you get a jump on building relationships with prospective clients before the conference even begins.