It was about 15 years ago. I was at a big trade show, and he came on the stage as a keynote speaker. As soon as he started to speak, you could tell: he had IT. Not charisma, not superb oratory skills, not necessarily even “star quality.” He had The Thought Leadership skill. People leaned in to hear what he had to say. They nodded their heads at his points and arguments. They understood what he was saying, even if they didn’t particularly know the industry. He could talk to a big audience and convey his vision on an individual level like nobody I’ve seen before. And I wondered, “Who trained him?”
CCO Blog | Insights on Content Marketing, PR and Social Media
Jun 13, 2016
Topics: Thought Leadership
How do you choose the best social media platforms for your business—the ones that will help develop the type of relationships that naturally develop into sales leads? It’s an important question that all companies should be asking themselves when they are contemplating their online marketing plans. Since maintaining a smart social media presence takes a lot of time and energy, you want to make sure you are investing wisely.
If you have any presence in the business world, you know that LinkedIn is the first place that prospective employers, clients and colleagues go to learn more about you and your company, and to assess your level of professionalism. But it’s also a sophisticated networking and business development tool that has more to offer than being the biggest online resume bulletin board in the world.
By now, we all know about the power of LinkedIn as a business networking tool, and the worldwide reach of Twitter. But did you know that many brands are also including Instagram as an integral part of their outreach and branding efforts? It may not be on the top of the most trafficked social media platforms list, but when used strategically, it can help you create authentic relationships with loyal, active followers who will drive your most innovative campaigns.
Mobile World Congress is just a few weeks away, and while you’re inevitably getting buried in last-minute details, it’s time to take a little time and think about how you can drive more interest in your company at the show. The answer: a strong social media campaign. You don’t need to be in Barcelona yet to start generating a buzz. In fact, if you wait until then, you might not get the ROI you want. Getting starting NOW will help you get a jump on building relationships with prospective clients before the conference even begins.
If you’re one of the 2,200+ companies exhibiting at Mobile World Congress in February (or at any big tradeshow, for that matter), getting your voice heard and getting your message remembered is difficult for all but the biggest companies with the largest stands. That means 2,000+ companies need some outside-the-box thinking, not only for their event booth, but for their overall marketing presence at the show. Brochures and business cards are great takeaways, but it should be what your product or solution can do for their business that stands out in their minds.
Do you know what your company’s hardest working asset is? If you answered your business blog, you’re right! Chugging away 24/7, it drives traffic and leads to your website while increasing your search engine ranking to boot. However, far too many companies treat their blog like a 30-day challenge. Full of good intentions and enthusiasm at first, they’re sure they’ll keep up the effort going forward. But when the novelty wears off, regular postings tend to taper off. And then, the inevitable questions arise about why the blog isn’t delivering results long-term.
You have an awesome product or service and your customers LOVE how your company helps theirs do things better. The problem is, they won’t—or can’t—give you an endorsement via a case study, press release, or even through a quote for your website. Big problem, right?
The Internet of Things (IoT) is exploding and poised continue that incredible growth over the next few years, with everything you can imagine becoming connected to each other and to the Internet. The industry spans just about everything we touch, from smart home components such as connected refrigerators and home lighting systems, to connected cars that can monitor driving patterns and provide infotainment, to industrial applications, such as monitoring and reporting on progress and issues at remote oil, gas and mining locations.