CCO Blog | Insights on Content Marketing, PR and Social Media

Why Your Marketing Plan Should Be More than #MWC17

Jan 12, 2017

By Pamela Rentz

Planning to attend the upcoming Mobile World Congress in Barcelona? It’s the world’s biggest industry event in mobile, wireless and IoT, and more than 2,200 companies will be showing off their wares, vying to attract the attention of more than 3,600 media and analysts and 100,000 attendees crowding the halls.

An event of this size deserves a prime spot on your marketing calendar, for sure. But keep in mind that while MWC might be a high point of your marketing plan, it shouldn’t be your entire focus for the year. Kick-start your year with a Q1 bang at MWC, but don’t overload your annual marketing circuit with only MWC, or you may not get the results you need for the year.

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Topics: Trade shows, Mobile World Congress, event marketing, annual planning, MWC

Annual Planning: How to Spend the Budget You Get

Dec 13, 2016

By Laura Borgstede

In our last blog, Annual Planning: What Should Your Total Budget Be, Based on Revenue?, we provided counsel on how to come up with your Annual Plan’s marketing budget. Now we will tell you the fun part – how to spend It!

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Topics: annual planning, marketing budget

Annual Planning: What Should Your Total Budget Be, Based on Revenue?

Dec 6, 2016

By Laura Borgstede

Throughout the months of November and December, Calysto has committed to helping you with your Annual Planning process. (This can be applied even if you’re not on a fiscal January – December calendar year.) We’ve providing checklists of the information you’ll need to gather before starting your Annual Marketing Plan, as well as a white paper on how to do go through the process. Now it’s time to talk budget.

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Topics: annual planning, marketing budget