CCO Blog | Insights on Content Marketing, PR and Social Media

5 Things You Should Be Doing Now to Prep for MWC Americas

Jun 20, 2017

By Tamara Franklin

It’s summer, and while your marketing team may be working on autopilot, with nothing but beach vacations and plans of soaking up the sun on their minds, it’s time for a much-needed reality check. When it comes to preparing for a major trade show, the mistake many companies make is to wait until a month or two before the show to start formulating a plan. Unfortunately, by this time, it’s often too late to ensure that your organization can make a real impact. So, if you plan to attend Mobile World Congress Americas this Fall, put down the piña coladas and start thinking about these five things right now:

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Topics: lead generation, Trade shows, Mobile World Congress, Messaging, MWC

Five Reasons I Love Trade Shows

Aug 18, 2016

By Laura Borgstede

I love trade shows: the noise, the excitement, the peoplelots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and the amusement never wears off.

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Topics: marketing, lead generation, Trade shows, influencers, events

Five Things to Do on LinkedIn to Better Market Your Company

Apr 27, 2016

By Deborah Oster Pannell

If you have any presence in the business world, you know that LinkedIn is the first place that prospective employers, clients and colleagues go to learn more about you and your company, and to assess your level of professionalism. But it’s also a sophisticated networking and business development tool that has more to offer than being the biggest online resume bulletin board in the world.

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Topics: brand, blogging, networking, marketing, LinkedIn, lead qualification, lead generation