It’s summer, and while your marketing team may be working on autopilot, with nothing but beach vacations and plans of soaking up the sun on their minds, it’s time for a much-needed reality check. When it comes to preparing for a major trade show, the mistake many companies make is to wait until a month or two before the show to start formulating a plan. Unfortunately, by this time, it’s often too late to ensure that your organization can make a real impact. So, if you plan to attend Mobile World Congress Americas this Fall, put down the piña coladas and start thinking about these five things right now:
CCO Blog | Insights on Content Marketing, PR and Social Media
Aug 18, 2016
I love trade shows: the noise, the excitement, the people—lots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and the amusement never wears off.
If you have any presence in the business world, you know that LinkedIn is the first place that prospective employers, clients and colleagues go to learn more about you and your company, and to assess your level of professionalism. But it’s also a sophisticated networking and business development tool that has more to offer than being the biggest online resume bulletin board in the world.