CCO Blog | Insights on Content Marketing, PR and Social Media

4 Things Marketers Need to Start Today as GDPR Deadline Looms

May 7, 2018

By Sue O'Keefe

On May 25, some big changes are coming to data privacy laws in the European Union that in essence put consumers in charge of their own personal data. The General Data Protection Regulation (GDPR) mandate (which the UK is also implementing) impacts data collection and usage for any company that does business in the EU.

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Topics: marketing, public relations, Facebook

Facebook, GDPR, and What Privacy Now Means for B2B Companies

May 2, 2018

By Sue O'Keefe

Facebook, the king of gathering data on a wide range of users’ interests, has landed itself in the headlines for the past few weeks. First, with the notification that the data from 50 million user profiles was sent to political consultancy Cambridge Analytica, then again when CEO Mark Zuckerberg spoke about how his firm intends to tighten privacy across its platform in the wake of that scandal. 

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Topics: marketing, public relations, Facebook

It's Time to Nail Down Your IoT Positioning and Messaging

Jan 24, 2018

By Sue O'Keefe

 

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Topics: Messaging, content marketing, IoT, marketing

10 Things You Can Still Do to Make CTIA Your Best Show Ever

Aug 23, 2016

By Sue O'Keefe

CTIA Super Mobility 2016 is right around the corner, and for many companies in the mobile, wireless, telecom, IT and IoT industries, it’s one of the top trade shows of the year. While the days are ticking away, there is still time to make an impression and gain awareness for your company, regardless of whether you’re exhibiting, speaking or just attending.

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Topics: Trade shows, marketing, social media, Twitter

Five Reasons I Love Trade Shows

Aug 18, 2016

By Laura Borgstede

I love trade shows: the noise, the excitement, the peoplelots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and the amusement never wears off.

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Topics: Trade shows, events, lead generation, influencers, marketing

Five Things to Do on LinkedIn to Better Market Your Company

Apr 27, 2016

By Deborah Oster Pannell

If you have any presence in the business world, you know that LinkedIn is the first place that prospective employers, clients and colleagues go to learn more about you and your company, and to assess your level of professionalism. But it’s also a sophisticated networking and business development tool that has more to offer than being the biggest online resume bulletin board in the world.

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Topics: brand, blogging, networking, marketing, LinkedIn, lead qualification, lead generation