CCO Blog | Insights on Content Marketing, PR and Social Media
Participating in trade shows – especially the big ones like the Consumer Electronics Show (CES), Mobile World Congress (MWC) and the International Broadcasting Convention (IBC) – can be a big investment in time and money for your company. However, it’s also an investment that can reap huge rewards. The growth that can result from exposing your brand, products or services and spokespeople to thousands of attendees, media, analysts and industry thought leaders is priceless. But to make a good impression and take full advantage of the opportunity, it’s extremely important that your first impression is clear. And a big piece of that puzzle is honing your company’s elevator pitch. Here are a few things to consider:
It’s summer, and while your marketing team may be working on autopilot, with nothing but beach vacations and plans of soaking up the sun on their minds, it’s time for a much-needed reality check. When it comes to preparing for a major trade show, the mistake many companies make is to wait until a month or two before the show to start formulating a plan. Unfortunately, by this time, it’s often too late to ensure that your organization can make a real impact. So, if you plan to attend Mobile World Congress Americas this Fall, put down the piña coladas and start thinking about these five things right now:
Feb 7, 2017
Wondering why your product message isn’t connecting with the IoT media you want to reach? Think about it this way: Have you ever been trapped in conversation with a well-meaning dinner partner who spent the entire time talking about a subject in which you have absolutely no interest? (Say you’re a dedicated vegan, and all they want to talk about is the superior taste of free-range beef.)
If there’s disconnect between your targeted influencers and the message you want to convey about your IoT product or service, you’re literally wasting your time—and theirs. Products can be labeled with the “hot” IoT language, but that’s not enough. You must deliver your message with the proper context, to the right people, or it’s almost like you never delivered it at all.