CCO Blog | Insights on Content Marketing, PR and Social Media

4 Things Marketers Need to Start Today as GDPR Deadline Looms

May 7, 2018

By Sue O'Keefe

On May 25, some big changes are coming to data privacy laws in the European Union that in essence put consumers in charge of their own personal data. The General Data Protection Regulation (GDPR) mandate (which the UK is also implementing) impacts data collection and usage for any company that does business in the EU.

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Topics: marketing, Facebook, public relations

Facebook, GDPR, and What Privacy Now Means for B2B Companies

May 2, 2018

By Sue O'Keefe

Facebook, the king of gathering data on a wide range of users’ interests, has landed itself in the headlines for the past few weeks. First, with the notification that the data from 50 million user profiles was sent to political consultancy Cambridge Analytica, then again when CEO Mark Zuckerberg spoke about how his firm intends to tighten privacy across its platform in the wake of that scandal. 

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Topics: marketing, Facebook, public relations

The Value of Delivering a Concise Elevator Pitch at Your Next Trade Show

Oct 11, 2017

By Tamara Franklin

Participating in trade shows – especially the big ones like the Consumer Electronics Show (CES), Mobile World Congress (MWC) and the International Broadcasting Convention (IBC) – can be a big investment in time and money for your company. However, it’s also an investment that can reap huge rewards. The growth that can result from exposing your brand, products or services and spokespeople to thousands of attendees, media, analysts and industry thought leaders is priceless. But to make a good impression and take full advantage of the opportunity, it’s extremely important that your first impression is clear. And a big piece of that puzzle is honing your company’s elevator pitch. Here are a few things to consider:

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Topics: public relations, Trade shows, Messaging, CES, strategic positioning

How to Win at CES

Sep 27, 2017

By Tamara Franklin

How hiring a Strategic Marketing Communications agency can increase your chances of success at the show

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Topics: social media, content marketing, public relations, Trade shows, CES, strategic positioning

Six Key Steps to Cultivating Thought Leadership

Jun 29, 2016

By Sue O'Keefe

Cultivating Thought Leadership is like any other marketing campaign—it contains distinct elements, rolled out over a specific period of time. It’s also different from many campaigns you’ve probably worked on, in that you are raising the profile of a specific person, not a company. Because of that, your Thought Leadership campaigns should be separate and distinct from your ongoing Industry Leadership campaigns. (Not sure the difference? We’ve defined each of them here).

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Topics: social media, Thought Leadership, content marketing, public relations