CCO Blog | Insights on Content Marketing, PR and Social Media

How to Win at CES

Sep 27, 2017

By Tamara Franklin

How hiring a Strategic Marketing Communications agency can increase your chances of success at the show

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Topics: social media, content marketing, public relations, Trade shows, CES, strategic positioning

What Message to What Media? Know Your Audience

Feb 7, 2017

By Pamela Rentz

Wondering why your product message isn’t connecting with the IoT media you want to reach? Think about it this way: Have you ever been trapped in conversation with a well-meaning dinner partner who spent the entire time talking about a subject in which you have absolutely no interest? (Say you’re a dedicated vegan, and all they want to talk about is the superior taste of free-range beef.)

If there’s disconnect between your targeted influencers and the message you want to convey about your IoT product or service, you’re literally wasting your time—and theirs. Products can be labeled with the “hot” IoT language, but that’s not enough. You must deliver your message with the proper context, to the right people, or it’s almost like you never delivered it at all.

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Topics: social media, brand building, content marketing, Messaging

10 Things You Can Still Do to Make CTIA Your Best Show Ever

Aug 23, 2016

By Sue O'Keefe

CTIA Super Mobility 2016 is right around the corner, and for many companies in the mobile, wireless, telecom, IT and IoT industries, it’s one of the top trade shows of the year. While the days are ticking away, there is still time to make an impression and gain awareness for your company, regardless of whether you’re exhibiting, speaking or just attending.

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Topics: marketing, social media, Twitter, Trade shows

Six Key Steps to Cultivating Thought Leadership

Jun 29, 2016

By Sue O'Keefe

Cultivating Thought Leadership is like any other marketing campaign—it contains distinct elements, rolled out over a specific period of time. It’s also different from many campaigns you’ve probably worked on, in that you are raising the profile of a specific person, not a company. Because of that, your Thought Leadership campaigns should be separate and distinct from your ongoing Industry Leadership campaigns. (Not sure the difference? We’ve defined each of them here).

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Topics: social media, Thought Leadership, content marketing, public relations

Which Social Media Platform is Right for Your Business?

May 31, 2016

By Deborah Pannell

How do you choose the best social media platforms for your business—the ones that will help develop the type of relationships that naturally develop into sales leads? It’s an important question that all companies should be asking themselves when they are contemplating their online marketing plans. Since maintaining a smart social media presence takes a lot of time and energy, you want to make sure you are investing wisely.

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Topics: Instagram, social media, LinkedIn, Twitter, Facebook, Google+, Pinterest, YouTube

Six Reasons to Consider Adding Instagram to Your Branding Strategy

Mar 10, 2016

By Deborah Pannell

By now, we all know about the power of LinkedIn as a business networking tool, and the worldwide reach of Twitter. But did you know that many brands are also including Instagram as an integral part of their outreach and branding efforts? It may not be on the top of the most trafficked social media platforms list, but when used strategically, it can help you create authentic relationships with loyal, active followers who will drive your most innovative campaigns.

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Topics: Instagram, brand, social media, brand building