CCO Blog | Insights on Content Marketing, PR and Social Media

Why Your Marketing Plan Should Be More than #MWC17

Jan 12, 2017

By Pamela Rentz

Planning to attend the upcoming Mobile World Congress in Barcelona? It’s the world’s biggest industry event in mobile, wireless and IoT, and more than 2,200 companies will be showing off their wares, vying to attract the attention of more than 3,600 media and analysts and 100,000 attendees crowding the halls.

An event of this size deserves a prime spot on your marketing calendar, for sure. But keep in mind that while MWC might be a high point of your marketing plan, it shouldn’t be your entire focus for the year. Kick-start your year with a Q1 bang at MWC, but don’t overload your annual marketing circuit with only MWC, or you may not get the results you need for the year.

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Topics: Trade shows, Mobile World Congress, event marketing, annual planning, MWC

How to Conquer a Call for Speakers: Three Leading Tech Conferences Weigh In

Sep 1, 2016

By Tamara Franklin

Speaking at industry trade shows is a strategic move that can land you everything from new business leads, increased sales and media coverage to Thought Leadership status for your executives. Perhaps you’ve submitted paper after paper, only to be rejected time and time again. Let us give you the inside track.

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Topics: Thought Leadership, Trade shows, call for papers, call for speakers

10 Things You Can Still Do to Make CTIA Your Best Show Ever

Aug 23, 2016

By Sue O'Keefe

CTIA Super Mobility 2016 is right around the corner, and for many companies in the mobile, wireless, telecom, IT and IoT industries, it’s one of the top trade shows of the year. While the days are ticking away, there is still time to make an impression and gain awareness for your company, regardless of whether you’re exhibiting, speaking or just attending.

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Topics: marketing, social media, Twitter, Trade shows

Five Reasons I Love Trade Shows

Aug 18, 2016

By Laura Borgstede

I love trade shows: the noise, the excitement, the peoplelots of people. Run into me at any trade show and I probably have a huge smile on my face as I move from meeting to meeting across the show floor and through the conference halls. I’ve been in this industry for more than 25 years, and the amusement never wears off.

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Topics: marketing, lead generation, Trade shows, influencers, events