The IoT Marketer

IoT Marketing: It Starts with the Message

Jan 25, 2017 1:43:56 PM

By Sue O'Keefe

Regardless of whether you’re a 20-year-old company or a ‘fresh off seed funding’ newcomer, the IoT can be a daunting place. There are so many companies with similar-sounding products that even industry insiders get confused about “who does what.” That’s why messaging is critical to the success of your marketing efforts and thus your IoT company.

Read More

Topics: Internet of Things, Messaging, Value Proposition

Vertical or Horizontal Marketing? Six Ways to Use Both to Build Your IoT Brand

Apr 26, 2016 9:41:54 AM

By Sue O'Keefe

As a marketer in the fast-paced IoT market, you have a lot of decisions to make every day. One of the biggest, of course, is “where should I be spending my marketing dollars to get the ROI I am looking for?” That might immediately be followed by “should I concentrate on vertical markets (and if so, which ones?) or spend my time on a horizontal marketing approach and touch the broader IoT industry?”

Read More

Topics: IoT, M2M, marketing, Internet of Things

24 Cool IoT Facts to Celebrate Internet of Things Day

Apr 8, 2016 9:45:00 AM

By Sue O'Keefe

There’s Grandparents Day and Chocolate Day, but how about something all of us IoT aficionados can sink our teeth into? Mark your calendars for April 9th: the 5th annual Internet of Things Day. The IoT is permeating into every facet of businesses, cars and homes, so why shouldn’t it have its own party? Remember, if you celebrate too much, there’s an IoT breathalyzer app for that!

So, how are we celebrating? With this list of 24 cool IoT Facts, one for every hour of IoT Day. Buckle up!

Read More

Topics: connected, IoT, M2M, Internet of Things

How to Succeed On Twitter: Build a Social Audience for Your #IoT Company

Oct 29, 2015 8:30:00 AM

By Pamela Rentz

Already connected in the ecosystem of the Internet of Things, Twitter offers vast potential for IoT companies to engage, and encourage customers and prospects to pay attention to their brand. After all, Twitter is fun, addicting and a social media channel too large to ignore. Roughly 316 million active monthly users post 500+ million Tweets per day, with 80 percent of these users on mobile, as of June 30, 2015. How often do you check your timeline to see what’s happening? A recent Pew Research study reports that 63 percent of U.S. adults on Twitter use the platform for news.

Read More

Brand Journalism and IoT Storytelling: Tips for Answering WSIC

Oct 9, 2015 9:15:00 AM

By Pamela Rentz

How many companies play in your part of the M2M/IoT universe? Unprecedented growth and the advent of new technologies means companies in the IoT ecosystem often find themselves grappling with WSIC. No, not poor reception on your car radio station, but Why Should I Care About Your Company? To be a Tier 1 player, prospects and customers must be on your wavelength, tuned in to your company’s offerings and benefits. That’s where brand journalism and IoT storytelling come into play.

Read More

5 Pieces of Content You Need on Your IoT Website Immediately

Oct 1, 2015 11:56:00 AM

By Sue O'Keefe

You’ve spent weeks (or months) getting your new IoT website ready and you’re ready to launch. That’s great! However, a new look isn’t enough to make a website refresh a home run. If you’re not also providing a range of different types of valuable content to your site visitors, then you’re missing out on some great opportunities to convert website visitors into leads. Content can help you:

Read More

5 Reasons to Add Influencer Marketing to Your IoT Content Strategy

Sep 18, 2015 8:30:00 AM

By Justine Schneider

Influencer marketing is the practice of marketing specifically to a select group of individuals, e.g., journalists, analysts and bloggers—that have influence over the buying decisions of your target audience. You may already be using some level of influencer marketing in your PR program by pitching news to select media and analysts. One thing you may have missed, however, is integrating this strategy into your content marketing efforts.

Read More

Five Ways to be an #IoT Rock Star at #CTIA—or Any Trade Show—Without Leaving Home

Sep 8, 2015 2:23:00 PM

By Sue O'Keefe

Your team is at CTIA Super Mobility in Las Vegas, arguably one of the biggest trade shows of the year for most companies, especially if you’re in the IoT or M2M industry. You’ve been left back at the office while they have all the fun. Trust us, you’ve ended up with the better part of the deal, and your team really needs you to not only keep the home fires burning, but also as remote support for the show.

Read More

5 Reasons to Create M2M / IoT Case Studies Now

Aug 27, 2015 10:41:33 AM

By Sue O'Keefe

As you may know, the team at Calysto firmly believes that case studies are an excellent way to showcase your company’s products and solutions. This is particularly true for the many burgeoning Internet of Things (IoT) and machine-to-machine (M2M) communications businesses out there.

Read More

IoT Infographics: 8 Ways to Make Your Data Compelling

Aug 20, 2015 10:38:00 AM

By Sue O'Keefe

While you undoubtedly eat, sleep and breathe M2M and connected devices, Internet of Things companies often face the challenge of sharing passion for complex technologies with various audiences. How do you make people quickly understand how big data and the IoT work together? What embedded computing systems can do for healthcare? Or, describe the benefits of a sensor in a way that doesn’t make a non-technical person’s eyes glaze over? Infographics (information + graphics) are an increasingly popular medium to explain IoT. The concept – show, don’t tell -- has stood the test of time.

Read More