The IoT Marketer

Celebrate the 9th Annual IoT Day with these 9 IoT Forecasts

April 2018

By Tamara Franklin

Read More

Top Challenges for IoT Marketers

January 2018

By Sue O'Keefe

 

Read More

Topics: IoT, marketing, brand building, Internet of Things, public relations, Messaging, strategic positioning

IoT Day 2017: Celebrating the Top 8 IoT Deployments of the Past Year

April 2017

By Sue O'Keefe

If you’re like the team at Calysto, you may find it slightly amusing that Sunday, April 9, is IoT Day. I mean, really, isn’t every day IoT Day? But just as we celebrate Moms in May, and Dads and Chocolate ice cream in June, why shouldn’t we celebrate one of our favorite technology markets with its own special day? We have to give kudos where it belongs: The Internet of Things Council dreamed up this special day back up in 2010, and in 2016, IoT Day was celebrated with events and hackathons in nearly 20 countries.

Read More

IoT Marketing: It Starts with the Message

January 2017

By Sue O'Keefe

Regardless of whether you’re a 20-year-old company or a ‘fresh off seed funding’ newcomer, the IoT can be a daunting place. There are so many companies with similar-sounding products that even industry insiders get confused about “who does what.” That’s why messaging is critical to the success of your marketing efforts and thus your IoT company.

Read More

Topics: Internet of Things, Messaging, Value Proposition

Vertical or Horizontal Marketing? Six Ways to Use Both to Build Your IoT Brand

April 2016

By Sue O'Keefe

As a marketer in the fast-paced IoT market, you have a lot of decisions to make every day. One of the biggest, of course, is “where should I be spending my marketing dollars to get the ROI I am looking for?” That might immediately be followed by “should I concentrate on vertical markets (and if so, which ones?) or spend my time on a horizontal marketing approach and touch the broader IoT industry?”

Read More

Topics: IoT, M2M, marketing, Internet of Things

24 Cool IoT Facts to Celebrate Internet of Things Day

April 2016

By Sue O'Keefe

There’s Grandparents Day and Chocolate Day, but how about something all of us IoT aficionados can sink our teeth into? Mark your calendars for April 9th: the 5th annual Internet of Things Day. The IoT is permeating into every facet of businesses, cars and homes, so why shouldn’t it have its own party? Remember, if you celebrate too much, there’s an IoT breathalyzer app for that!

So, how are we celebrating? With this list of 24 cool IoT Facts, one for every hour of IoT Day. Buckle up!

Read More

Topics: connected, IoT, M2M, Internet of Things

How to Succeed On Twitter: Build a Social Audience for Your #IoT Company

October 2015

By Pamela Rentz

Already connected in the ecosystem of the Internet of Things, Twitter offers vast potential for IoT companies to engage, and encourage customers and prospects to pay attention to their brand. After all, Twitter is fun, addicting and a social media channel too large to ignore. Roughly 316 million active monthly users post 500+ million Tweets per day, with 80 percent of these users on mobile, as of June 30, 2015. How often do you check your timeline to see what’s happening? A recent Pew Research study reports that 63 percent of U.S. adults on Twitter use the platform for news.

Read More

Brand Journalism and IoT Storytelling: Tips for Answering WSIC

October 2015

By Pamela Rentz

How many companies play in your part of the M2M/IoT universe? Unprecedented growth and the advent of new technologies means companies in the IoT ecosystem often find themselves grappling with WSIC. No, not poor reception on your car radio station, but Why Should I Care About Your Company? To be a Tier 1 player, prospects and customers must be on your wavelength, tuned in to your company’s offerings and benefits. That’s where brand journalism and IoT storytelling come into play.

Read More

5 Pieces of Content You Need on Your IoT Website Immediately

October 2015

By Sue O'Keefe

You’ve spent weeks (or months) getting your new IoT website ready and you’re ready to launch. That’s great! However, a new look isn’t enough to make a website refresh a home run. If you’re not also providing a range of different types of valuable content to your site visitors, then you’re missing out on some great opportunities to convert website visitors into leads. Content can help you:

Read More

5 Reasons to Add Influencer Marketing to Your IoT Content Strategy

September 2015

By Justine Schneider

Influencer marketing is the practice of marketing specifically to a select group of individuals, e.g., journalists, analysts and bloggers—that have influence over the buying decisions of your target audience. You may already be using some level of influencer marketing in your PR program by pitching news to select media and analysts. One thing you may have missed, however, is integrating this strategy into your content marketing efforts.

Read More