As you may know, the team at Calysto firmly believes that case studies are an excellent way to showcase your company’s products and solutions. This is particularly true for the many burgeoning Internet of Things (IoT) and machine-to-machine (M2M) communications businesses out there.
While you undoubtedly eat, sleep and breathe M2M and connected devices, Internet of Things companies often face the challenge of sharing passion for complex technologies with various audiences. How do you make people quickly understand how big data and the IoT work together? What embedded computing systems can do for healthcare? Or, describe the benefits of a sensor in a way that doesn’t make a non-technical person’s eyes glaze over? Infographics (information + graphics) are an increasingly popular medium to explain IoT. The concept – show, don’t tell -- has stood the test of time.
Want more tips on finding success in the IoT ecosystem? Visit The IoT Marketer, a new microsite from Calysto!
The good news is that if your business is part of the burgeoning Internet of Things (IoT) industry, it’s likely that your products and services are in-demand – or soon will be. After all, IDC Research has predicted that the global IoT market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. Now for the hard part: letting customers and potential customers know exactly what you have to offer and the difference you can make in the success and growth of their businesses.