The IoT Marketer

How to Succeed On Twitter: Build a Social Audience for Your #IoT Company

October 2015

By Pamela Rentz

Already connected in the ecosystem of the Internet of Things, Twitter offers vast potential for IoT companies to engage, and encourage customers and prospects to pay attention to their brand. After all, Twitter is fun, addicting and a social media channel too large to ignore. Roughly 316 million active monthly users post 500+ million Tweets per day, with 80 percent of these users on mobile, as of June 30, 2015. How often do you check your timeline to see what’s happening? A recent Pew Research study reports that 63 percent of U.S. adults on Twitter use the platform for news.

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Brand Journalism and IoT Storytelling: Tips for Answering WSIC

October 2015

By Pamela Rentz

How many companies play in your part of the M2M/IoT universe? Unprecedented growth and the advent of new technologies means companies in the IoT ecosystem often find themselves grappling with WSIC. No, not poor reception on your car radio station, but Why Should I Care About Your Company? To be a Tier 1 player, prospects and customers must be on your wavelength, tuned in to your company’s offerings and benefits. That’s where brand journalism and IoT storytelling come into play.

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5 Pieces of Content You Need on Your IoT Website Immediately

October 2015

By Sue O'Keefe

You’ve spent weeks (or months) getting your new IoT website ready and you’re ready to launch. That’s great! However, a new look isn’t enough to make a website refresh a home run. If you’re not also providing a range of different types of valuable content to your site visitors, then you’re missing out on some great opportunities to convert website visitors into leads. Content can help you:

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